College of the Arts Identity
The University of Houston was fortunate to add another college in the University in 2016 by creating College of the Arts. The College of the Arts brings together the creative programs in University. The idea of unity is what pushes the branding concept for CoTA along with the four key principles; autonomy, openness, connectedness and diversity. These principles are reflected through fluidity and photography. The fluid forms each unique start off as individuals but when put together they begin to interact with each other creating a unified form.